CHALLENGE

This SKO was the first of its kind for this client. Their global sales team had tripled. The goal was to bring everyone together for the first time to celebrate their growth, create a unified global sales team, and prepare the team for the year to come. 

Brand infusion, education, and celebration were the goals for this show. The client had a packed schedule of content and we were tasked to create ways for guests to participate and stay energized during this short but valuable time they had together. 

SOLUTION

For this Travel Tech company we thought it would be on brand to host this event at the brand new Grand Hyatt SFO which is the only hotel connected to the airport by tram. The location of this venue provided the perfect travel themed backdrop to the event as well as cutting down on travel logistics and cost. 

Highlights include flight attendant ambassadors at the airport to escort guests to registration. Unique and easy take-away menu for working sessions. Local brewery takeover, including a branded brew for the Awards Celebration.

SERVICES

• Full theme ideation and execution

• A-Z project management while working with the internal stakeholders

• Venue sourcing, selection, and management

• Overall attendee experience planning

• Main stage content storyboarding

• Tech & AV management 

• Vendor sourcing, contracting and management for entertainment, swag, and interactive

• Budget planning and third party expense management

• Onsite staffing and execution