Whether you’re hosting a multi-day conference or a one-night gala, keeping attendees engaged requires intentional programming and thoughtful pacing. It’s about creating a flow that energizes your audience, fosters connection, and leaves them inspired.

Understanding how attention fluctuates throughout the day can provide valuable insights for structuring your programming. By tapping into this knowledge, you can create events that resonate deeply with your audience and keep them engaged, energized, and excited from start to finish. Let’s explore the science behind focus and its implications for your next event.

All events are different and require their own unique communication strategies, but they all should have the same goal: setting your attendees up for success while maintaining excitement and engagement. Here’s our insider best practices for pre-event attendee communication, connecting with your attendees during the event, and post-event follow-up.

How to align your sales team with your event strategy and empower them to become your event’s biggest advocates.

Curating the perfect guest list for your corporate event is about more than just filling seats, it’s about filling them with the “right” people. A thoughtfully curated audience ensures your event achieves its purpose, sparks meaningful conversations, and drives value for everyone involved.

While we have a novel’s worth of wins big and small from 2024 we want to share some of our favorites from this past year because many of them include our partners and friends just like you!

For a few years, post-pandemic event planning timelines became a bit like the Wild West. Things were changing in the corporate world so frequently that many companies were waiting until the very last second to pull the trigger on hosting an event. However, the wind has changed and it is no longer advantageous to make these decisions last minute.

Planning a corporate event is an intricate journey with distinct stages, each crucial to the event’s overall success. Whether it’s a large-scale conference or an intimate company retreat, understanding that there is a lifecycle of an event helps ensure every detail is meticulously planned and executed. Let’s walk through the key phases that bring a corporate event to life.

We understand the value of making informed decisions. That’s why we’re providing you with insider information on the four standard agency pricing models, along with an in-depth look at the pros and cons of each. By the end, you’ll have a clear understanding of how these models work and be better equipped to choose the one that’s the right fit for your next event planning partnership

Let's talk retreats. You know the drill: sun, sand, and endless cocktails. It’s a classic formula, and there’s a reason it’s popular. But let me ask you this: is that really what your team needs? Is that what you need? Let's explore some exceptional destinations that could be the perfect backdrop for your next retreat.

In today's corporate landscape, budget cuts are a common challenge, leading to fewer events and making it essential that chosen events deliver high value and serve multiple purposes. This raises a critical question we often workshop with our clients: “Which events are crucial to our company’s culture and align with our business goals?”

Event strategy often happens internally within a company, involving key stakeholders and team members responsible for executing the vision. From our experience, many companies spend little time delving into the “why” and “how” of their planned events.

Venue sourcing can be a tricky task when planning your event. At first, it seems straight forward: a quick Google Maps search, polling your friends and colleagues for recommendations, and consulting your favorite hotel brand to have them hand-pick the best destinations from their portfolio. Sure, all of this is part of the process. However, if you are not prepared with the right questions, event details, or negotiation skills, it can quickly become overwhelming.

At Bash, we feel that instead of removing the summertime social engagement, try taking a different perspective at boosting mid-year morale with an alternative format for your team centered around intentionality and inclusivity.

March may be designated Women's History Month, but frankly, celebrating the achievements and tenacity of women should be a year-round pursuit. While it's a wonderful time to delve into the stories of history-shaping individuals, true inspiration goes beyond a calendar date. It's about finding the spark within yourself, the flicker of determination that ignites your own unique path. This month, we asked our team to share the women in the public eye who inspire them. Here are some of their stories.

Team offsites play a vital role in any organization. A 2023 Eventbrite survey revealed that 82% of employees felt more connected to their colleagues after attending an offsite event. Even if these gatherings don't always have the same planning resources or budget, we've got some tips to ensure your team off-sites are just as engaging and memorable.

Bash Creative’s insights to elevate the guest experience as gathered at the historic APEC CEO Summit in San Francisco.

The virtual event has lived many lives in such a short time, so we're left wondering: Do virtual events have a role in 2024 and beyond?

Discover how to elevate your company culture and foster meaningful connections through savvy event planning. At Bash, we're committed to helping you invest in your employees' experiences, aligning company values with smart spending to create impactful gatherings that boost engagement and strengthen your competitive edge.

Join us in celebrating the enduring magic of incentive trips. From their intriguing 1940s origins to today's powerful recognition tools, discover why these experiences continue to inspire unity and exploration. At Bash Creative, we're passionate about crafting events that leave a lasting impact. Dive in and uncover the timeless allure of incentive trips.

Embrace the Power of Celebration with Bash Creative! Rediscover the significance of year-end festivities through five compelling reasons. From fostering resilience to sparking innovation, our commitment to honoring achievements sets the stage for a triumphant year ahead.

Wrapping up our content for Women’s History Month, we felt inspired to feature a few standout event activations and campaigns designed and curated by and/or for women. Their focus is to generate a consciousness of belonging, community, and recognition, while prioritizing diversity, allyship and sponsorship.

At Bash Creative, we have the great pleasure of working with many partners to ensure successful events throughout the United States and globally. Many of these partnerships come from across the country, but we are also lucky enough to have some here in our backyard in the beautiful Bay Area. In celebration of Women's History Month, we are putting the spotlight on some very special female business owners who we are proud to collaborate with on our client events.

At Bash Creative, we get extra giddy when clients opt to add an additional layer of employee impact or a collective giveback component to an event. Whether it is a mid-day mindfulness track or a local community improvement activity, there are a range of ways to engage an audience at a corporate event. Today on the blog, we showcase some of our favorite tailored initiatives that create a lasting impact.

The words “sustainable” and “live events” are rarely synonymous, but as we return to live events, we see (much to our excitement!) events making incremental changes to be more green. Today on the blog we review some best practices for a more sustainable event to help you make a positive impact with your next live corporate gathering.

The show must go on, but, to have a successful event, it’s important that your attendees feel safe while also engaged and excited about the itinerary. When planned correctly, virtual, hybrid, and in-person events can leave an everlasting impression on attendees, now more than ever.

At Bash Creative, we’ve seen it all during the past two years of the pandemic with regard to how to gather together safely. We’ve monitored local, regional and national mandates and developed plans to meet the health & safety needs of our clients. We have been fortunate to produce virtual, hybrid, and in-person events over the past two years during all stages of COVID mandates. Today, we’ve rounded up our top considerations that can be incorporated into bringing people together safely at your next live or hybrid event.

Budgeting for a Hybrid event is tricky, as the term “Hybrid” allows for spending in so many different areas. Today, on the blog we walk through four areas to consider when looking at allotting funds to set your event up for success!

If you are on a virtual team, you know it can be harder to connect casually, feel one-on-one camaraderie with your colleagues, and create team synergy. Here’s where the collective brainstorming comes in. At Bash Creative, we use this process regularly and have found innovative ways to strengthen our interpersonal connections, experience fun new activities as a remote team, and truly hone our collaborative skill sets to better serve our clients. Trust-falls and Friday happy hours at the bar down the street need not apply!

Do you know what a hybrid event is? Today, on the blog, we dive into what a hybrid event actually is, as well as some reasons to have one, and some tips to create your hybrid gameplan.