CHALLENGE
Building on the success of our 2023 production with our client, we were challenged with even higher goals to enhance their presence at Dreamforce 2024. Our priority was optimizing the budget while delivering exceptional value. At the same time, we had to consistently elevate the guest experience by transforming various types of venues including a basic co-working space, an empty nightclub, and an ordinary café into chic, branded environments. Each venue needed to serve multiple purposes: a content and networking hub, a celebration event, and a mingling space. The spaces needed to reflect the client’s brand and culture, offering an elevated and welcoming experience that fostered positivity, collaboration, and innovation for attendees.
SOLUTION
We tackled this transformation by completely redesigning the co-working space, turning a blank canvas into a branded lounge. By integrating some existing furniture along with custom rental pieces that aligned with the client’s vision and brand aesthetic, we achieved a cohesive look. With strategic budget management, thoughtful design, and smart space planning, we created a versatile venue that hosted multiple keynotes, lectures, private meetings, and provided a comfortable place to recharge and foster meaningful connections throughout.
For the evening event, we used lighting and custom digital signage to infuse vibrant energy into the nightclub, bringing the “Starry Night” theme to life.
SERVICES
Full theme ideation and execution
A-Z project management in collaboration with internal stakeholders
Primary venue management & auxiliary venue sourcing, selection, and management
Attendee experience planning
Tech & AV management
Vendor sourcing, contracting and management for F&B, AV, decor, entertainment, and transportation
Hotel reservation management
Budget planning and third party expense management
Onsite staffing and execution