CHALLENGE

Grow an emerging brand to be one of the most prevalent players at Dreamforce.

• Securing prime hotel real estate outside of the convention center and using it to efficiently to close deals. 

• Fully curating brand presence through decor, food & beverage, and activations.

• Sourcing a roster of entertainment and speakers to entice key client prospects to the DocuSign hospitality lounge and ultimately to have a meeting.

Producing an experience that appears far more lavish than the actual price tag. 

SOLUTION

With Bash’s support, in 5 years DocuSign grew their presence from one hospitality space at the W Hotel to owning 60% of all the event space at the hotel and converting 3 floors of rooms into intimate meeting spaces designed for closing deals. 

In this VIP safe haven contained within 4 floors of the W San Francisco, guests could indulge in creative bites & bevies, catch up on work in the lounge, participate in a selection of curated programing for the Dreamforce audience, or attend intimate networking happy hours in the evening.

Some highlights included chair massages, a bike that mixed cocktails and smoothies, a thematic photo booth, DJs and live music collaborations.

SERVICES

• Full theme ideation and execution

• YOY growth plan for overall presence during Dreamforce

• A-Z project management 

• Venue and hotel sourcing, design, and management

• Hotel room block management

• Event theme application in every aspect 

• Sponsorship engagement opportunities

• Vendor sourcing and management

• Custom swag design and sourcing

• Permitting & safety planning

• Budget planning and third party expense management

• Onsite staff and execution