CHALLENGE
Create a standout brand experience with consistency in multiple markets allowing the Marqeta Sales Teams to shatter their previous show meeting records.
Standing out among competitors.
Facilitating meaningful connections to drive leads.
Expanding the brand presence from the show floor through lunch hospitalities and VIP party.
Showcasing ROI.
Customizing the approach for each location.
On-site travel & client entertainment challenges pulling the Sales team away from their main focus
SOLUTION
In both Europe and the US, across various locations - Bash made sure that Marqeta’s brand was at the forefront. We curated thoughtful moments through booth design, decor & entertainment, and facilitating intimate moments for conversation. Marqeta was woven throughout Money 20/20 ensuring that they would not be missed.
Highlights included upscaling the trade show meeting spaces, consulting with the booth builders to maximize the show floor experience, curating useable swag, creating purposeful interactive experiences and much more.
SERVICES
A-Z project management while working with the internal planning lead
Venue sourcing, design, and management
Hospitality concierge to assist team travel and hotel
Trade show deadlines and permitting management
Program/meeting management and show flow
Booking entertainment, client dinners, and any other experiences the client desired
Custom swag consultation
F&B curation at all locations
Budget planning and third-party expense management
Onsite staffing and execution