CHALLENGE

Our client was looking for an out-of-the-box “seasonal event” designed to connect and spark joy for thousands of colleagues across the globe. Our proposals needed to account for the following:

• Global attendees

• Completely inclusive

• Flexible schedule

• Family friendly

• Tangible component

• Fully custom themes and branding

• Featuring local small and/or BIPOC businesses

• Themes relating back to current business directives

• Timely shipping

Respecting personal information collection privacy policies

SOLUTION

We created a seasonal, light touch interactive experience by designing a choose your own adventure style challenge. This included a collection of custom on-demand content paired with activity guides and an interactive event kit.  

The event’s brand was thoughtfully cohesive and refreshed every quarter with a new event theme, logo, and color scheme. Content included videos from subject experts as well as games, musical performances, crafts, collaborative art and more. 

SERVICES

• Four seasonal themes with complimentary activities

• Custom brand application for each season on all digital and tangible assets 

• Creative development and implementation of activities and overall attendee experience

• Storyboarding and scripting for on-demand content

• Creation of a custom landing page where the challenges were explained and digital assets lived

• Vendor sourcing and management for content creation and personalized box delivery

• Budget planning and expense management