CHALLENGE

Elevate the overall brand interaction for Appirio at Workday Rising to leave guests intrigued and wanting more. 

• Working within the strict trade show parameters and elevating to stand out among the competitors.

• Elevating the lackluster meeting spaces provided with the sponsorship package to feel inviting and inspiring. 

• Creating thoughtful experiential moments while keeping within budget.

• Throwing the best VIP sponsor party at Workday Rising.

SOLUTION

Booth impact was especially important, with the client having a few moments to shine, we decided to infuse everything with the Appirio brand. Guests who interacted with Appirio at Workday Rising walked away feeling connected and wanting more!

This was brought to life through curated and cozy decor, thoughtful interactive moments, and mindful entertainment.

With just simple and thoughtful updates, this event set records for Appirio: 

• The number of meetings scheduled after connecting with Appirio at their booth.

• The number of badges scanned and badges scanned. 

• Attendance at the VIP party.

SERVICES

• Full theme ideation and execution 

• A-Z project management in collaboration with the internal planning committee 

• Trade show representative liaison

• Venue design and management

• Vendor sourcing and management

• Sponsorship activation management

• Creative budget planning and third-party expense management

• Onsite staff and execution