How to align your sales team with your event strategy and empower them to become your event’s biggest advocates.
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Curating the perfect guest list for your corporate event is about more than just filling seats, it’s about filling them with the “right” people. A thoughtfully curated audience ensures your event achieves its purpose, sparks meaningful conversations, and drives value for everyone involved.
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While we have a novel’s worth of wins big and small from 2024 we want to share some of our favorites from this past year because many of them include our partners and friends just like you!
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For a few years, post-pandemic event planning timelines became a bit like the Wild West. Things were changing in the corporate world so frequently that many companies were waiting until the very last second to pull the trigger on hosting an event. However, the wind has changed and it is no longer advantageous to make these decisions last minute.
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Planning a corporate event is an intricate journey with distinct stages, each crucial to the event’s overall success. Whether it’s a large-scale conference or an intimate company retreat, understanding that there is a lifecycle of an event helps ensure every detail is meticulously planned and executed. Let’s walk through the key phases that bring a corporate event to life.
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We understand the value of making informed decisions. That’s why we’re providing you with insider information on the four standard agency pricing models, along with an in-depth look at the pros and cons of each. By the end, you’ll have a clear understanding of how these models work and be better equipped to choose the one that’s the right fit for your next event planning partnership
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Let's talk retreats. You know the drill: sun, sand, and endless cocktails. It’s a classic formula, and there’s a reason it’s popular. But let me ask you this: is that really what your team needs? Is that what you need? Let's explore some exceptional destinations that could be the perfect backdrop for your next retreat.
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In today's corporate landscape, budget cuts are a common challenge, leading to fewer events and making it essential that chosen events deliver high value and serve multiple purposes. This raises a critical question we often workshop with our clients: “Which events are crucial to our company’s culture and align with our business goals?”
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Event strategy often happens internally within a company, involving key stakeholders and team members responsible for executing the vision. From our experience, many companies spend little time delving into the “why” and “how” of their planned events.
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Venue sourcing can be a tricky task when planning your event. At first, it seems straight forward: a quick Google Maps search, polling your friends and colleagues for recommendations, and consulting your favorite hotel brand to have them hand-pick the best destinations from their portfolio. Sure, all of this is part of the process. However, if you are not prepared with the right questions, event details, or negotiation skills, it can quickly become overwhelming.
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